By Bamuturaki Musinguzi
Published October 5, 2018
A local entertainment channel for Uganda has been launched.
Pearl Magic, an initiative of South Africa’s Multichoice, is available on DStv and GOtv platforms for Ugandan audiences.
Pearl Magic will broadcast Ugandan movies, music, dramas, series, telenovellas and reality shows. The channel will broadcast in Luganda with English subtitles kept to the barest minimum. The channel is to cater for the entire family and will be restricted to East Africa.
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“Pearl Magic channel is truly Ugandan with a focus on Ugandan content. For a while, we’ve had Maisha Magic East that broadcasts Ugandan content once a week but we knew we needed more customized content relevant to our own Ugandan people,” says Albert Nga,Marketing Manager of MultiChoice Uganda. “Pearl Magic is going to bring additional value to our DStv subscribers in terms of resonance with a channel that they can claim ownership to. This channel also demonstrates our investment in growing local content that resonates with our subscribers and our continued support to the growth and development of the African entertainment industry.”
Pearl Magic Channel, that is running under the slogan “Ours Truly” (“Kyaffe ddala” in Luganda), will depict Uganda’s patriotic nature and love for all that represents Uganda as a country.
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Pearl Magic will be available to DStv subscribers on Premium, Compact Plus, Compact and Family on channel 161. GOtv subscribers can catch the channel on GOtv MAX, channel 304. Active DStv subscribers can also access the channel using the DStv Now app anytime, anywhere on their mobile phones or tablets.
“This is the platform we have been yearning for as filmmakers, where our content can be consumed and enjoyed by our own people. We now have a home for our content and it’s a challenge for us to ensure our standards match the expectations of viewers,” Gerald Sserunjogi, President of Filmmakers Producers Association, says. “This is the time for Ugandan content and our film industry to catapult, this channel will definitely be an avenue towards our aim as film makers to put Ugandan film on the world map.”
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Meddie Kaggwa,Head of Content at Uganda Communications Commission (UCC), says: “We are proud that MultiChoice has set the pace for the Ugandan film industry through this initiative that has opened up an avenue of endless opportunities for the industry. The government has enhanced the industry in various ways in order for our content to measure up to the quality required in the industry and this channel is proof that our industry players are actively making progress in producing quality. We appreciate the support from our partners MultiChoice and encourage those in the industry to fully exploit this platform.”
