TV Content Market to Focus on Black Africa

By Iminza Keboge
Published December 8, 2018

The television content market in the Middle East and Africa is set to grow by 30% between 2016 and 2021, delivering revenues of €13.3 billion or US$15.2 billion.

Basic Lead, a USA-based company that organises and presents DISCOP, a television content distribution and co-production market in Ivory Coast, South Africa and United Arab Emirates, says it has prepared a platform focusing on sub-Saharan Africa‘s TV market in its DISCOP Dubai market in February 2018 to tap this potential.

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Basic Lead invites players in the African TV content sector to its Africa Pavilion at DISCOP Dubai February 25-27, 2018.

Also being held in the framework of DISCOP Dubai shall be a conference dubbed Next Gen which, Basic Lead says, shall focus on sub-Sahara Africa and the Middle East.

Panelists are expected to discuss sub-Saharan marketplace, Middle Eastern-themed entertainment content of interest to Africa and co-production, video-on-demand (VOD) and animation opportunities.

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Basic Lead has an online registration for its Africa Pavilion that shall cost the participant some US$1650 to cater for accreditation, meeting space and access to the conference programme.

Basic Lead says more than 750 delegates who comprise sellers, distributors and buyers of films, TV series, dramas, scripted and unscripted formats, documentaries, online and animation content, video games, and packaged TV channels;producers with catalogues, projects in development and work-in-progress;and visitors representing advertising agencies, brands, governmental and financial institutions, influencers, and journalists, among others, are expected to attend DISCOP Dubai 2018.

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