By Irene Gaitirira
Published May 15, 2017
A professional African footballer has been appointed Brand Ambassador by a leading global software company.
Victor Moses, Chelsea starter and Nigerian national team star player, shall represent Opera Software AS of Norway that is best known for its Opera Mini web browser that is used by more than 350 million people across the world to access the internet.
Moses, who becomes the brand ambassador of Opera Mini with effect from May 15, 2017, will be featured in the new Opera Mini TV commercial as well as a in a range of collaborative projects running through 2018.
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Moses, 26, is well known for his Premier League signing with Chelsea FC that has just clinched the league title. He has grown a successful career throughout the higher level leagues of the sport from an early age. This includes an earlier career boost with Crystal Palace, as well as performances for Liverpool, Stoke City and West Ham United. His outstanding performance has earned him “The Premier League’s most remarkable star” accolade by the Sun newspaper.
“Football is one of the most popular types of content consumed by Opera Mini users throughout Africa”, says Jørgen Arnesen, Global Head of Marketing and Distribution at Opera. “Victor Moses is a perfect match for Opera, being not only a high performer, but also a great role model and natural ambassador of his home country Nigeria.”
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This, the company reports in a Press Statement issued through Africa Press Organisation, coincides with Opera’s recent announcement to invest US$100 million in Africa over the next two years with the goal of strengthening the internet ecosystem in countries such as Nigeria.
Nigeria is reported to be home to the second largest population of Opera Mini users. Search, social networking and sport are the most popular content consumed by Opera Mini users in this country. One fourth of them check out live scores and sports news when browsing. This number is relatively higher than the ones in other African countries.
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“I am proud to be in partnership with Opera and am looking forward to working together,” Moses says. “The Opera team have taken me through their plans and vision for the brand in the Nigerian market and it’s made me incredibly excited about the future. I’m delighted to be a part of such a groundbreaking campaign.”
Opera has already launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser that is airing in South Africa and Kenya and a special version for Nigeria is in the works. Victor Moses will be challenging his on-field speed against Opera Mini’s.
