By Irene Gaitirira
Published October 27, 2021
Allianz SE, a global insurance and asset management conglomerate that operates across 49 markets in Africa, has been named the world’s Best Insurance Brand.
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Within the top 100 global brands, Allianz has climbed five ranks since 2020 to stand at position 34 as its brand value has risen by US$2.2 billion in the year over consideration to US$15.2 billion.
This 17 percent increase is the strongest since Allianz entered the 100 Best Global Brands ranking in 2007 with a brand value of US$4.0 billion.
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According to Interbrand’s 2021 Best Global Brands ranking, Allianz’s rise in the ranking is based on its strong operating performance and outlook, increased branded revenue, and brand strength.
Interbrand consultancy pioneered the brand valuation concept in 1988. It was the first company to have its methodology certified as ISO 10668 (requirements for monetary brand valuation) compliant and it played a key role in the development of the standard itself. Since 2000, the Best Global Brands ranking and report has been published annually and is one of the most recognised rankings in brand management.
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